Improving CRM 2.0 through collective intelligence by using CBIR algorithms
Yuliana Perez-Gallardo; Giner Alor-Hernandez; Guillermo Cortes-Robles
| Year of publication: |
2012
|
|---|---|
| Authors: | Perez-Gallardo, Yuliana ; Alor-Hernandez, Giner ; Cortes-Robles, Guillermo |
| Published in: |
Customer relationship management and the social and semantic web : enabling cliens conexus. - Hershey, Pa. : Business Science Reference, ISBN 1-61350-044-0. - 2012, p. 39-59
|
| Subject: | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Algorithmus | Algorithm | Intelligenz | Intelligence |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009377134