Improving customer loyalty evaluation methods in the grocery retail industry : a data mining approach
Samira Khodabandehlou, Ali Akbar NikNafs
| Year of publication: |
2016
|
|---|---|
| Authors: | Khodabandehlou, Samira ; NikNafs, Ali Akbar |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 10.2016, 2/4, p. 158-178
|
| Subject: | customer loyalty evaluation | data mining | neural networks | RFM | support vector machine | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing | Neuronale Netze | Neural networks | Mustererkennung | Pattern recognition | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011688029