Improving donation service design : expanding choice to increase perceived justice and satisfaction
Year of publication: |
2024
|
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Authors: | North, Nea ; Pechmann, Cornelia |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 38.2024, 5, p. 564-577
|
Subject: | Charities | Choice | Donation services | Justice | Nonprofits | Power | Satisfaction | Service design | Vulnerability | Fundraising | Gerechtigkeit | Nonprofit-Organisation | Nonprofit organization | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Gemeinnützige Organisation | Charitable organization | Zufriedenheit | Dienstleistungsinnovation | Service innovation | Wohltätigkeit | Charity |
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