Improving firm performance using market orientation and capabilities : a case study approach
Sandeep Narula, Sudhir Rana, Shakul Srivastava and Manjeet Kharub
| Year of publication: |
2023
|
|---|---|
| Authors: | Narula, Sandeep ; Rana, Sudhir ; Srivastava, Shakul ; Kharub, Manjeet |
| Subject: | Business development | Customer orientation | Firm performance | MO | Vaccine | Unternehmenserfolg | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SAJBS-10-2021-0375 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014380634