Improving firm performance using market orientation and capabilities : a case study approach
Year of publication: |
2023
|
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Authors: | Narula, Sandeep ; Rana, Sudhir ; Srivastava, Shakul ; Kharub, Manjeet |
Published in: |
South Asian journal of business studies. - Bingley : Emerald Publishing Limited, ISSN 2398-6298, ZDB-ID 2887112-1. - Vol. 12.2023, 3, p. 374-394
|
Subject: | Business development | Customer orientation | Firm performance | MO | Vaccine | Unternehmenserfolg | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
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