Improving international marketing programs to reflect global complexity and risk : curriculum drivers and constraints
Lynn Vos
| Year of publication: |
2013
|
|---|---|
| Authors: | Vos, Lynn |
| Published in: |
Journal of teaching in international business. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-5930, ZDB-ID 1075237-7. - Vol. 24.2013, 2, p. 81-106
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| Subject: | International marketing | International business (IB) | Curriculum development | Marketing education | Cross-disciplinary education | Cross-cultural marketing | International environment | Political risk | Economic risk | Internationales Marketing | Lehrplan | Curriculum | Betriebswirtschaftsstudium | Graduate business education | Risiko | Risk |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010187951