Improving Marketing Communication & Innovation Strategies in the Small Business Context.
| Year of publication: |
2001
|
|---|---|
| Authors: | Wright, Len Tiu ; Nancarrow, Clive |
| Published in: |
Small Business Economics. - Springer. - Vol. 16.2001, 2, p. 113-23
|
| Publisher: |
Springer |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005075659