Improving Marketing Communication & Innovation Strategies in the Small Business Context
| Year of publication: |
2001
|
|---|---|
| Authors: | Wright, Len Tiu ; Narrow, Clive |
| Published in: |
Small business economics : an internat. journal. - Dordrecht [u.a.] : Springer, ISSN 0921-898X, ZDB-ID 10245601. - Vol. 16.2001, 2, p. 113-124
|