Improving marketing's contribution to new product development
Wenzel Drechsler, Martin Natter, and Peter S. H. Leeflang
| Year of publication: |
2013
|
|---|---|
| Authors: | Drechsler, Wenzel ; Natter, Martin ; Leeflang, Peter |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, 2, p. 298-315
|
| Subject: | Innovationsmanagement | Innovation management | Marketing | Befragung | Interview | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009723177