IMPROVING MEDIA DECISIONS IN CHINA: A Targetability and Cost-Benefit Analysis
| Year of publication: |
2005
|
|---|---|
| Authors: | Hung, Kineta ; Gu, Flora Fang ; Tse, David K. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 34.2005, 1, p. 49-64
|