Improving "national brands" : reputation for quality and export promotion strategies
Julia Cagé; Dorothée Rouzet
| Year of publication: |
2015
|
|---|---|
| Authors: | Cagé, Julia ; Rouzet, Dorothée |
| Published in: |
Journal of international economics. - Amsterdam [u.a.] : Elsevier, ISSN 0022-1996, ZDB-ID 120143-8. - Vol. 95.2015, 2, p. 274-290
|
| Subject: | Product quality | Product differentiation | Export promotion | Industrial policy | Trade | Asymmetric information | Produktqualität | Außenwirtschaftsförderung | Trade promotion | Produktdifferenzierung | Theorie | Theory | Industriepolitik | Asymmetrische Information | Markenartikel | Brand | Herkunftsbezeichnung | Designation of origin | Außenwirtschaftspolitik | Foreign economic policy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010518763