Improving network-based marketing by personalized recommendation
Leila Esmaeili; Golshan Assadat Afzali
| Year of publication: |
2014
|
|---|---|
| Authors: | Esmaeili, Leila ; Afzali, Golshan Assadat |
| Published in: |
Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions. - Hershey : Business Science Reference, ISBN 978-1-4666-4510-3. - 2014, p. 160-174
|
| Subject: | Personalisierung | Personalization | Social Web | Social web | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010236832