IMPROVING PHYSICAL FITNESS THROUGH METHODS OF MASS COMMUNICATION

The experiment that we developed is based on the hypothesis that thought simple mass-media means you can influence a human adult to become more physically active thus improving his health and lowering body fat.Thus in a period of 6 months we made two groups: one experimental and one control group, each of 25 individuals and measured their initial body fat. The experimental group received in 6 months 180 emails, s.m.s, m.m.s which persuade them to become more physically active just by walking instead of using public transport or personal car, climbing stairs instead of escalators or elevators etc. At the end of the experiment the experimental group reduced their body fat considerably lower than the control group.