Improving prediction with POS and PLS consistent estimations : an illustration
Siham Mourad, Pierre Valette-Florence
| Year of publication: |
October 2016
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|---|---|
| Authors: | Mourad, Siham ; Valette-Florence, Pierre |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 10, p. 4675-4684
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| Subject: | PLS prediction | Prediction oriented segmentation (POS) | Consistent PLSc | Counterfeiting resistance | Luxury brand | Brand loyalty | Luxusgüter | Luxury goods | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model | Markentreue | Kleinste-Quadrate-Methode | Least squares method | Schätztheorie | Estimation theory | Beziehungsmarketing | Relationship marketing | Produktpiraterie | Product counterfeiting | Markenimage | Brand image | Markenführung | Brand management | Partielle kleinste Quadrate | Partial least squares |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.03.057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011554752