Improving professional selling effectiveness through the alignment of buyer and seller exchange approaches
Chad W. Autry, Michael R. Williams, and William C. Moncrief
| Year of publication: |
2013
|
|---|---|
| Authors: | Autry, Chad W. ; Williams, Michael R. ; Moncrief, William C. |
| Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 33.2013, 2, p. 165-184
|
| Subject: | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Industrie | Manufacturing industries | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009745302