Improving promotional effectiveness for consumer goods—A dynamic Bayesian approach
| Year of publication: |
2021
|
|---|---|
| Authors: | Raman, Balaji ; Sen, Kamal ; Gorti, Venu ; Ravishanker, Nalini |
| Published in: |
Applied Stochastic Models in Business and Industry. - Wiley, ISSN 1526-4025, ZDB-ID 2002340-6. - Vol. 37.2021, 4 (16.03.), p. 823-833
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/asmb.2617 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012534913