Improving sales forecasts by testing underlying hypotheses about consumer behavior : a proposed qualitative method
Eric D. DeRosia, Glenn L. Christensen and David B. Whitlark
| Year of publication: |
2006
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| Authors: | DeRosia, Eric D. ; Christensen, Glenn L. ; Whitlark, David B. |
| Published in: |
Advances in business and management forecasting. - Bingley : Emerald, ISSN 1477-4070, ZDB-ID 1432281x. - Vol. 4.2006, p. 183-197
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009897717