Improving satisfaction and loyalty of online shop customer based on e-commerce innovation and e-service quality
Year of publication: |
2022
|
---|---|
Authors: | Rahman, Sarli ; Fadrul, Fadrul ; Momin, Mujtaba M. ; Yusrizal, Yusrizal ; Marlyn, Robert |
Published in: |
Gadjah Mada international journal of business. - Yogyakarta, Indonesia : Faculty of Economics and Business, ISSN 1411-1128, ZDB-ID 2947129-1. - Vol. 24.2022, 1, p. 56-81
|
Subject: | e-commerce innovation | e-service quality | customers' satisfaction | customers' loyalty | online shop | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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