Improving the effectiveness of hotel loyalty programs through data mining
Vishnuprasad Nagadevara
| Year of publication: |
2008
|
|---|---|
| Authors: | Nagadevara, Vishnuprasad |
| Published in: |
Global cases on hospitality industry. - New York [u.a.] : The Haworth Hospitality and Tourism Press, ISBN 978-0-7890-3415-1. - 2008, p. 487-499
|
| Subject: | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Hotellerie | Hotel industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003762070