Improving the performance of sponsorship
Ardi Kolah
| Year of publication: |
2015
|
|---|---|
| Authors: | Kolah, Ardi |
| Publisher: |
New York [u.a.] : Routledge |
| Subject: | Sponsoring | Sponsorship | Performance-Management | Performance management | Marketingmanagement | Marketing management | Großbritannien | United Kingdom | Marketing | Verbesserung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIX, 320 S. Ill., graph. Darst., Tab. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-415-63788-6 ; 978-0-415-63789-3 ; 978-1-315-69602-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011962499