Improving the performance of sponsorship

Ardi Kolah

1. Rewiring our thinking on sponsorship -- 2. The business of sponsorship -- 3. Process of selecting a sponsorship property -- 4. Process of selling a sponshorship property -- 5. Creativity in sponshorship -- 6. Ethical issues in sponsorship -- 7. Legal principles of sponsorship -- 8. Ambush marketing -- 9. Corporate social responsibility and sponsorship -- 10. Measurement and evaluation of sponsorship.

MoreLess

Year of publication:	2015
Authors:	Kolah, Ardi
Publisher:	London : Routledge,
Subject:	Sponsoring \| Sponsorship \| Performance-Management \| Performance management \| Marketingmanagement \| Marketing management \| Großbritannien \| United Kingdom \| Marketing \| Verbesserung

Extent:	1 online resource (xxix, 320 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-69602-7 ; 978-1-317-44469-5 ; 978-1-317-44470-1 ; 978-0-415-63788-6 ; 978-0-415-63789-3
Other identifiers:	10.4324/9781315696027 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013183417