Improving University Executive Programmes

How to make university‐based executive programmes more effective by making certain design and delivery changes is discussed. It is argued that the programmes can be made more effective by being more practical, learner centred and developmental. Three areas are focused on: programme design, the training, development and role of the faculty, and the role of the sponsoring companies. These changes are governed by principles and practices of adult learning that are used as core strategies in the programmes to develop general managers who will be able to lead the modern information‐based organisation.