Improving Writing Through the Marketing Curriculum: A Longitudinal Study
| Year of publication: |
2008
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|---|---|
| Authors: | Bacon, Donald R. ; Paul, Pallab ; Johnson, Carol ; Conley, Theresa |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 30.2008, 3, p. 217-225
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