Impulse buying : a meta-analytic review
Year of publication: |
2020
|
---|---|
Authors: | Iyer, Gopalkrishnan R. ; Blut, Markus ; Xiao, Sarah Hong ; Grewal, Dhruv |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 3, p. 384-404
|
Subject: | Meta-analysis | Impulse buying | Impulsivity | Self-control | Mood states | Marketing stimuli | Meta-Analyse | Konsumentenverhalten | Consumer behaviour | Emotion | Persönlichkeitspsychologie | Personality psychology |
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