Impulse für die Markenforschung und Markenführung
Carsten Baumgarth ... (Hrsg.)
| Year of publication: |
2008 ; 1. Aufl.
|
|---|---|
| Other Persons: | Baumgarth, Carsten (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Marktforschung | Market research | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
11 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VIII, 254 S. Ill., graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 11 Beitr. - Literaturangaben Beitr. überw. dt., teilw. engl. |
| ISBN: | 978-3-8349-1046-2 ; 3-8349-1046-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003661513