Impulse versus opportunistic purchasing during a grocery shopping experience
Francesco Massara; Robert D. Melara; Sandra S. Liu
| Year of publication: |
2014
|
|---|---|
| Authors: | Massara, Francesco ; Melara, Robert D. ; Liu, Sandra S. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 25.2014, 4, p. 361-372
|
| Subject: | Unplanned buying | Impulse purchases | Opportunistic purchases | Shopping list | Grocery shopping experience | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Online-Handel | Online retailing | Lebensmittelhandel | Food trade | Einkaufsverhalten | Shopping behaviour | Kaufentscheidung | Purchase decision | Kaufmotiv | Consumer motivation |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010439169