Impulsive buying structure in retailing : an interpretive structural modeling approach
Sanjeev Prashar, Chandan Parsad, Sai Vijay Tata, Vinita Sahay
| Year of publication: |
December 2015
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|---|---|
| Authors: | Prashar, Sanjeev ; Parsad, Chandan ; Tata, Sai Vijay ; Sahay, Vinita |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 3.2015, 4, p. 215-233
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| Subject: | impulsive buying | impulsive buying behaviour | structural self-interaction matrix | interpretive structural modelling | MICMAC analysis | retail management | Konsumentenverhalten | Consumer behaviour | Emotion | Handelsmanagement | Retail management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/jma.2015.17 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011436495