In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ: Affirming Andrew Ehrenberg's Principles
| Year of publication: |
2012
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|---|---|
| Authors: | Uncles, Mark ; Kennedy, Rachel ; Nenycz-Thiel, Magda ; Singh, Jaywant ; Kwok, Simon |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 52.2012, 2, p. 252-262
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