In Arabic, English, or a mix? Egyptian consumers' response to language choice in product advertisements, and the role of language attitudes
Andreu van Hooft, Frank van Meurs, and Danique Spierts
| Year of publication: |
[2017]
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|---|---|
| Authors: | Hooft, Andreu van ; Meurs, Frank van ; Spierts, Danique |
| Published in: |
Challenges in an age of dis-engagement. - Wiesbaden, Germany : Springer Gabler, ISBN 3-658-18730-1. - 2017, p. 139-153
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| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Sprache | Language | Arabisch | Arab | Englisch (Sprache) | English (Language) |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011688970