In CARSs we trust : how context-aware recommendations affect customers’ trust and other business performance measures of recommender systems
Year of publication: |
March 2016
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Authors: | Panniello, Umberto ; Gorgoglione, Michele ; Tuzhilin, Alexander |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 27.2016, 1, p. 182-196
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Subject: | business value of IT | case studies | economics of IS | electronic commerce | field experiments | recommender systems | context aware | Personalisierung | Personalization | Electronic Commerce | E-commerce | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
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