In Defense of the Hierarchy of Effects: A Rejoinder to Weilbacher
| Year of publication: |
2002
|
|---|---|
| Authors: | Barry, Thomas E. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 42.2002, 3, p. 44-47
|