In distrust of merits : the negative effects of astroturfs on people's prosocial behaviors
Jungyun Kang, Hyungsin Kim, Hosang Chu, Charles H. Cho and Hakkyun Kim
| Year of publication: |
2016
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|---|---|
| Authors: | Kang, Jungyun ; Kim, Hyungsin ; Chu, Hosang ; Cho, Charles H. ; Kim, Hakkyun |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 1, p. 135-148
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| Subject: | global warming | astroturf organizations | consumer distrust | prosocial behavior | advertising skepticism | Soziales Verhalten | Social behaviour | Klimawandel | Climate change | Experiment | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Werbung | Advertising | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2015.1094858 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011547973