In Good Conscience : Do the Right Thing While Building a Profitable Business

1 Introducing Conscience: The Structure of the Book -- The Power of Conscience: From Wedgwood to Chocolonely -- Becoming Conscientious -- The Content -- 2 What Is Conscience? And Why Does It Matter? -- Defining Conscience -- Where Conscience Goes Wrong -- Why Conscience Matters -- Conclusion -- 3 The Business of Conscience -- Soneva: Integrating Conscience -- Soneva’s Slow Life -- Putting Conscience at the Core -- The Attributes of a Business with a Conscience -- Fair -- Open -- Responsible -- Becoming a Business with a Conscience -- Conclusion -- 4 Building a Driving Conscience -- The Corporate Purpose -- Unilever and the Three Levels of Purpose -- The Corporate Principles -- The Benefits of a Driving Conscience -- Driving Conscience -- Uncovering the Corporate Heritage -- Embracing Stakeholder Co-creation -- Conclusion -- 5 Embedding Conscience -- Conscience as a Strategic Guide: La Casa de Carlota -- Curating Conscience -- How Oda Curates Conscience -- How to Embed Conscience -- Embedding Conscience in Value Creation Processes -- Embedding Conscience into Targets and Metrics -- Embedding Conscience into Culture -- Conscience and Ecosystems of Change -- The Power of Power with: Embedding Conscience Through Participation -- Power with Diversity and Inclusion -- HP’s Commitment to Equality -- Conclusion -- 6 Fostering Conscientious Innovation -- Bringing Rest to the World: Conscientious Innovation at Auping -- Four Conscientious Innovation Strategies -- Built to Last: Slow but Agile Business Models -- Cowboys and Spaceships: Circular Business Models -- Repair, Resale and Rental: Extending Business Models -- Making Lives Better: Business Models with Social Impact -- The Three Enablers of a Conscientious Innovation Strategy -- Digitalization -- Servitization -- Co-creation -- Conclusion -- 7 Communicating and Demonstrating Conscience -- Helping Stakeholders Make Good Choices -- Know Your Audience -- Own the Issue -- Tell the Story -- Using Conscience as a Differentiator -- Conscientious Communication with Financial Audiences -- Conclusion -- 8 Leading with Conscience -- Strategic Paradoxes and Leadership Styles -- The Role of the Leader with a Conscience -- The Traits of Leaders with a Conscience -- How Can One Develop Leaders with a Conscience? -- Going Beyond the Leader of the Moment -- Conclusion -- 9 It’s Up to You -- Taking Responsibility -- Thinking Critically -- Practising Transparency -- Focusing on People -- How to Think Different -- Index.