In-group and out-group influences on the consumption behavior of minority groups : the case of gay men
Diogo Hildebrand, Yoshiko DeMotta, Sankar Sen, and Kritika Kongsompong
| Year of publication: |
2013
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| Authors: | Hildebrand, Diogo ; DeMotta, Yoshiko ; Sen, Sankar ; Kongsompong, Kritika |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 32.2013, Spec., p. 70-78
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| Subject: | stigmatized group | social influence | collectivism | consumer behavior | Konsumentenverhalten | Consumer behaviour | Ethnische Gruppe | Ethnic group | Soziale Beziehungen | Social relations | Soziale Gruppe | Social group | Homosexualität | Homosexuality | Männer | Men |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009774952