In-Group and Out-Group Influences on the Consumption Behavior of Minority Groups: The Case of Gay Men
| Year of publication: |
2013
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| Authors: | Hildebrand, Diogo ; DeMotta, Yoshiko ; Sen, Sankar ; Kongsompong, Kritika |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 32.2013, SPECI, p. 70-78
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