In pursuit of the "ideal approach" to successful marketing strategy implementation
Eleri R. Thorpe and Robert E. Morgan
| Year of publication: |
2009
|
|---|---|
| Authors: | Thorpe, Eleri R. ; Morgan, Robert E. |
| Published in: |
Marketing strategy organization and implementation. - Los Angeles [u.a.] : Sage. - 2009, p. 318-337
|
| Subject: | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Einführung | Implementation | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836674