//-->
Patterns of Buyer Behavior: Regularities, Models, and Extensions
Uncles, Mark, (1995)
Turning data into knowledge
Ehrenberg, Andrew, (2000)
MARKETING RESEARCH - My research in marketing - There are few laws of consumer behaviour, and Ehrenberg has discovered most of them. An autobiographical view of 50 years at the data coal-face.
Ehrenberg, Andrew, (2005)