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Competitive brand‐choice and store‐choice among Japanese consumers
Ah Keng, Kau, (1998)
Measuring TV audiences: Reinventing the wheel again
Ehrenberg, Andrew, (1996)
MARKETING RESEARCH - My research in marketing - There are few laws of consumer behaviour, and Ehrenberg has discovered most of them. An autobiographical view of 50 years at the data coal-face.
Ehrenberg, Andrew, (2005)