In search of homo economicus : cognitive noise and the role of emotion in preference consistency
Leonard Lee; On Amir; Dan Ariely
| Year of publication: |
2009
|
|---|---|
| Authors: | Lee, Leonard ; Amir, On ; Ariely, Dan |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 2, p. 173-187
|
| Subject: | Rationalität | Rationality | Emotion | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | Ill., graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003880174