In Search of Homo Economicus: Cognitive Noise and the Role of Emotion in Preference Consistency
| Year of publication: |
2009
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|---|---|
| Authors: | Lee, Leonard ; Amir, On ; Ariely, Dan |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 36.2009, 2, p. 173-187
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