In search of platforms to increase market responsiveness : evidence from foreign subsidiaries
Ruby P. Lee, Qimei Chen, and Xiongwen Lu
| Year of publication: |
2009
|
|---|---|
| Authors: | Lee, Ruby P. ; Chen, Qimei ; Lu, Xiongwen |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 17.2009, 2, p. 59-73
|
| Subject: | Ausländische Tochtergesellschaft | Foreign subsidiary | Marktanteil | Market share | Erfolgsfaktor | Success factor | Informationsversorgung | Information provision | IT-gestütztes Marketing | Computer-assisted marketing | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003891577