In search of relevance: Is there an academic-practitioner divide in business-to-business marketing?
| Year of publication: |
2004
|
|---|---|
| Authors: | Brennan, Ross ; Ankers, Paul |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 22.2004, 5, p. 511-519
|