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Interfunctional cooperation in progressing accounting for brands : The case for brand management accounting
Roslender, Robin, (2006)
Taking the customer into account: Transcending the construction of the customer through the promotion of self-accounting
Roslender, Robin, (2010)
Integrating Management Accounting and Marketing in the Pursuit of Competitive advantage: the case for strategic management accounting
Roslender, Robin, (2002)