In smartness we trust : consumer experience, smart device personalization and privacy balance
| Year of publication: |
2024
|
|---|---|
| Authors: | Chan-Olmsted, Sylvia M. ; Chen, Huan ; Kim, Hyehyun Julia |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 41.2024, 6, p. 597-609
|
| Subject: | Artificial intelligence | Consumer privacy | Personalization | Personalization-privacy paradox | Smart devices | Trust | Künstliche Intelligenz | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Persönlichkeitspsychologie | Personality psychology | Personalisierung |
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