In-store arousal and consumers' inferences of manipulative intent in the store environment
Renaud Lunardo; Dominique Roux
| Year of publication: |
2015
|
|---|---|
| Authors: | Lunardo, Renaud ; Roux, Dominique |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 5/6, p. 646-667
|
| Subject: | Arousal | Approach behavior | Inferences of manipulative intent | Pleasure | Store environment | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Emotion | Verkaufsförderung | Sales promotion |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011296919