In-store communication to improve the customer experience
Monia Melia; Maria Colurcio; Angela Caridà
| Year of publication: |
2014
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|---|---|
| Authors: | Melia, Monia ; Colurcio, Maria ; Caridà, Angela |
| Published in: |
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 2160-9802, ZDB-ID 2674414-4. - Vol. 3.2014, 4, p. 55-70
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| Subject: | Experience | In-Store Communication | Relationships | Senses | Store Design | Beziehungsmarketing | Relationship marketing | Ladengestaltung | Store design | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Kundenzufriedenheit | Customer satisfaction | Verkaufsförderung | Sales promotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010474330