In-store endcap projections and their effect on sales
Elisa B. Schweiger, Carl-Philip Ahlbom, Jens Nordfält, Anne L. Roggeveen, Dhruv Grewal
| Year of publication: |
2023
|
|---|---|
| Authors: | Schweiger, Elisa B. ; Ahlbom, Carl-Philip ; Nordfält, Jens ; Roggeveen, Anne L. ; Grewal, Dhruv |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 99.2023, 1, p. 5-16
|
| Subject: | Digital displays | Endcaps | Projections | Retailing | Scent | Sound | Einzelhandel | Retail trade | Ladengestaltung | Store design | Projektmanagement | Project management | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2022.06.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014283353