In-store location-based marketing with beacons : from inflated expectations to smart use in retailing
Stephanie van de Sanden, Kim Willems and Malaika Brengman
| Year of publication: |
2019
|
|---|---|
| Authors: | Van de Sanden, Stephanie ; Willems, Kim ; Brengman, Malaika |
| Subject: | Beacons | in-store | indoor positioning and qualitative research | location-based mobile marketing | retail | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Mobile Marketing | Mobile marketing | Verkaufsförderung | Sales promotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2019.1689154 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012178645