In-store technologies to improve customer experience and interaction : an exploratory investigation in Italian travel agencies
Mauro Dini, Simone Splendiani and Laura Bravi and Tonino Pencarelli
| Year of publication: |
2022
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|---|---|
| Authors: | Dini, Mauro ; Splendiani, Simone ; Bravi, Laura ; Pencarelli, Tonino |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bradford : Emerald Group Publ., ISSN 1754-274X, ZDB-ID 2420151-0. - Vol. 34.2022, 7, p. 94-114
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| Subject: | Customer experience | Customer interaction | ICT | In-store technologies | SMEs | Travel agencies | Reisevermittler | Travel agency | Beziehungsmarketing | Relationship marketing | KMU | SME | Informationstechnik | Information technology | Konsumentenverhalten | Consumer behaviour | Italien | Italy | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TQM-08-2021-0230 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013537703