In the eye of the beholder: The role of cognitive style and similarity in the evaluation of brand extensions
| Year of publication: |
2018
|
|---|---|
| Authors: | De Groote, Julia K. ; Mendini, Monica ; Gibbert, Michael |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1472-0817, ZDB-ID 2094545-0. - Vol. 18.2018, 1 (12.11.), p. 63-73
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1741 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012081473