In the purchase's essence : sensory and symbolic elements in the descriptions of perfume sales over the internet
Brenda Allana Santos de Paula, Miriam Leite Farias, Salomão Alencar de Farias, Ilda Maria Moraes e Silva
| Alternative title: | Na essência da compra |
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| Year of publication: |
2020
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| Authors: | Paula, Brenda de ; Farias, Miriam Leite ; Farias, Salomão Alencar de ; Silva, Ilda Maria Moraes e |
| Published in: |
Consumer behavior review : CBR. - Recife : Universidade Federal de Pernambuco, ISSN 2526-7884, ZDB-ID 2919711-9. - Vol. 4.2020, 3, p. 217-228
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| Subject: | Sensorial marketing | Symbolic consumption | Perfumes | Online sales | Konsumentenverhalten | Consumer behaviour | Internet | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Parfüm | Perfume |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012285306